Introduction

The Llama Group (the “Company,” “we,” “our,” or “us”) is committed to respecting and protecting your privacy in accordance with this policy.

This policy outlines the types of information we may collect from you or that you may provide when: (1) you access or visit our website and/or blog(s) (our “Website”); (2) you interact with our advertising, properties, applications, or social media accounts on third-party platforms; or (3) at the request of our clients, we use API-enabled applications to access client sites or advertisements, and compile aggregated, de-identified data of the client’s website users or advertising recipients across various platforms, which may be linked to personal information provided to us by our client companies (“Data Integrations”). Importantly, for clients using Data Integrations, we can download data without logging into or interacting with the client’s computer or mobile device, and thus do not access additional metadata or files stored on such devices.

This policy covers the information we collect:

1. On our Website.

2.When you engage with our advertising, properties, applications, or social media accounts on third-party sites.

3.Through Data Integrations.

It does not apply to information collected by or provided to:

1. Us offline or through other means, including other websites operated by the Company or third parties.

2. Any third parties via software, applications, or content (including ads) linked to or accessible from our Website.

Please review this policy carefully to understand our practices regarding your information. If you disagree with our practices, you should not use our Website. By accessing or using the Website, you agree to this privacy policy. We may update this policy periodically (see Changes to Our Privacy Policy). Continued use of the Website after changes constitutes acceptance of those changes, so please check the policy regularly.

Children’s Online Privacy Protection Act (COPPA)

Our Website and Data Integrations are not intended for individuals under 13 years old. We do not knowingly collect personal information from children under 13. If you are under 13, do not provide any personal information or use our Website or Data Integrations. If we learn that we have collected personal information from a child under 13 without parental consent, we will delete it. If you believe we might have such information, please contact us using the “Contact Us” details at the end of this privacy policy.

COPPA gives parents control over the collection of personal information from children under 13. The Federal Trade Commission enforces COPPA, which outlines what website operators must do to protect children’s privacy online. Parents can review, delete, manage, or refuse to share their children’s information by contacting us directly using the “Contact Us” information at the end of this privacy policy.

Information We Collect and How We Collect It

We do not collect personally identifiable information, such as names, addresses, email addresses, or phone numbers, unless: (1) you provide email addresses for additional information about user products and services; (2) you provide credentials for Data Integrations to gather aggregated, de-identified data about website and advertisement performance; or (3) we link non-personal information you provide with personal information from other sources.

We collect several types of information, including:

1.Email addresses you provide for additional product or service information.

2.Data from our clients via API-enabled applications to compile aggregated, de-identified data of website or advertisement users.

3. Generalized, de-identified data about users or advertising recipients.Information about your internet connection, equipment, and usage details.

Information is collected:

1.Directly from you when provided.

2.Automatically through your use of the Website.

Information You Provide to Us

The information collected from you on our Website or through Data Integrations includes:

1.Email addresses for additional information about products and services.

2.Data provided through forms or credentials for analyzing website or advertisement performance.

3.Correspondence records, including email addresses and phone numbers, if you contact us.Responses to surveys or queries.

4.Transaction details and order fulfillment information.

5.Search queries on the Website.

6.User Contributions, which are posted or transmitted at your own risk.

7.While we limit access to certain areas, we cannot guarantee complete security.

We use your information to:

1. Present and improve our Website and Data Integrations.

2.Deliver aggregated, non-personally identifiable analytic information as requested by clients.

3.Provide information, products, or services you request.

4.Fulfill any other purpose for which you provided the information.

5.Carry out contractual obligations and enforce rights, including billing.

6.Notify you of changes to our Website, Data Integrations, or services.

7.Enable participation in interactive features.

8.Any other purpose described at the time of collection.

9.Any other purpose with your consent.

Automatic Data Collection Technologies

We may use automatic technologies to collect information about your device, browsing actions, and patterns, including:

1.Details of your visits and use of the Website and Data Integrations.

2.Information about your device and internet connection, such as IP address, operating system, and browser type.

Data collected automatically includes statistical data, which may be linked to personal information collected through other means. This helps us improve our Website and provide a personalized experience, including:

1.Estimating audience size and usage patterns.

2.Storing preferences for customization.

3.Speeding up searches and recognizing returning users.

4.Tracking ads and compiling aggregate traffic data.

Technologies used may include:

Cookies: Small files placed on your device. You can refuse cookies, but this may limit access to some parts of the Website.

Flash Cookies: Used to store preferences. Manage these settings through Adobe’s Flash player settings page.

Web Beacons: Small files used to track user interactions with pages and emails.

We respect Do Not Track (DNT) signals and do not track or use cookies if a DNT mechanism is in place.

Third-Party Use of Cookies and Tracking Technologies

We may use information to target advertisements. If you interact with an ad, the advertiser may assume you fit their target criteria. We do not control third-party tracking technologies. For questions about targeted content, contact the provider directly.

Google AdSense and Analytics

We may use Google AdSense and Analytics, adhering to Google’s Advertising Policies, found at:

https://support.google.com/adwordspolicy/answer/1316548?hl=en

Google uses cookies to serve ads based on previous visits. You can opt out of the DART cookie by visiting Google’s ad and content network privacy policy.

We use:

Remarketing with Google AdSense

Google Display Network Impression Reporting

Demographics and Interests Reporting

To manage ad preferences, visit Google Ad Settings or opt out via the Network Advertising Initiative or Google Analytics Opt-out Browser Add-on.

Disclosure of Your Information

We may disclose aggregated, de-identified information without restriction and personal information:

To subsidiaries and affiliates.

To a successor in the event of a sale or transfer of assets.

To email additional information or fulfill purposes for which it was provided.

As expressly disclosed at the time of collection.

With your consent.

To comply with legal requirements or enforce agreements.

To protect our rights, property, or safety, and that of others.

Choices About How We Use and Disclose Your Information

You can manage cookies through browser settings or by visiting the Flash player settings page. Opt out of targeted ads through the Network Advertising Initiative’s website.

Data Security

We implement measures to protect your information but cannot guarantee complete security. Your information’s security also depends on you, including maintaining password confidentiality and being cautious with public information. We do not ask for credit card information and use regular malware scanning.

Changes to Our Privacy Policy

We post changes to our privacy policy on this page. If we make significant changes, we will notify you on the Website home page. Review the policy periodically for updates.

Fair Information Practices

In line with Fair Information Practices, we will notify you within seven business days of a data breach if we have your personal information. We also adhere to the principle of individual redress, allowing you to pursue rights against non-compliant data processors.

CAN-SPAM Act

We comply with the CAN-SPAM Act, which regulates commercial email. You can unsubscribe from our emails by following the instructions provided, and we will promptly remove you from further correspondence.